Analytics & metrics

Understand how users use your site

Momentum Analytics collects device info, user journey, conversion rates and metrics all without extra scripts or vendors. Measure what matters across your apps, while staying GDPR compliant.

Analytics dashboard

Full-funnel analytics, built into your ERP

Analytics in Momentum is designed for teams that need operational visibility, not just pageviews. Track devices, sessions, referrers, and conversions at the same layer where your data and workflows live.

  • Retrieve device information and load times
  • Track the user through your website so you understand your site like a heatmap
  • Track where users come from so youre informed on which ad campaigns work
  • Trace IPs on demand (never stored) so you can understand your demographics
  • Fully CCPA / GDPR / PIPEDA compliant

Device & performance insights

See which devices, browsers, and environments your users rely on and how they perform over time— helping you prioritize optimizations that actually move the needle.

User journeys

Track the path each user takes through your apps and forms, including time on page, drop-off points, and loops—no external tagging required.

Campaign & referrer tracking

Measure which referrers and ad campaigns generate real engagement and conversions, not just visits. Tie traffic sources directly to records and workflows.

Custom metrics & conversions

Create custom metrics for your website so nothing important goes untracked. Organize sessions by metrics to judge engagement.

Compliance & privacy

Stay aligned with CCPA / GDPR / PIPEDA while still getting deep insight into usage. Comes with terms of service & privacy policy templates.

IP tracing

Trace sessions to rough location on demand (not stored) and visualize on maps. Block suspicious activity.

What customers track with Analytics

Examples of how teams use Momentum Analytics to understand performance and optimize workflows.

Conversion & revenue funnels

Connect page views, form submissions, and payments to see which journeys produce the most revenue.

  • Track sign-up and onboarding completion rates
  • Measure quote → invoice → payment conversions
  • Compare funnel performance across campaigns

Operational efficiency

Monitor how internal teams use Momentum to deliver services and where processes slow down.

  • Analyze time spent on key internal pages
  • Identify bottlenecks in approval or review flows
  • Correlate usage patterns with SLA performance

Marketing & campaigns

Understand which acquisition efforts actually move users through your ERP-powered workflows.

  • Compare campaign-driven cohorts over time
  • Measure campaign ROI using downstream conversions
  • Optimize spend based on real business outcomes

Add product analytics to every workflow you run

Use Momentum Analytics to track device performance, journeys, and conversions—without leaving your ERP or compromising on privacy and compliance.

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